Pump Up the F & B Revenue

From Golf Business magazine's June 2007 issue: six ways to pump up your food & beverage business:

1. Dine and Nine—the classic dinner and a half-round of golf. Make it a family affair, with kids under 12 playing free.

2. Wine and Nine—This one brings in the ladies with a golf lesson and half-round followed by wine and appetizers.

3. Have leagues pay after the round—It's more work, but cashing foursomes out on the backside of play creates an instant sense of community. Sells drinks and promotes post-round mingling.

4. Wireless access—You can set it up for around $200 with a wireless router and your existing Internet service.

5. Practice lunches—Offer a complimentary bucket of range balls with lunch purchase. Your course just became the most popular café in town.

6. Targeted communication—Restaurants used to fax lunch specials. why not use email to do the same thing? Build a database. Find out what your golfers want to see on the menu.

This last point is where Cypress Golf Solutions comes in. Find out about our powerful relationship marketing approach.