Holiday Promos May Allow More Holiday Profit
A quick trip to any shopping mall this weekend will show that people are spending money this holiday season. Many, however, are looking to avoid the stress of a crowded shopping mall by staying close to their local specialty shops. The holidays present an excellent opportunity to push your retail and highlight the fact that shopping at your course pro shop provides convenience and personable service.
Listed below are some holiday promotions that some course owners and managers have implemented to make the season bright for their members and customers and to stay profitable for their retail operations. You may want to give it some thought for next year...
• Send a letter of thanks on holiday stationery to all members thanking them for their support throughout the year. Invite them to the pro shop for a special holiday discount.
• Offer a “Secret Santa Sale” where each member can draw from a hanging stocking stuffed with varying discount cards for a percentage off retail.
• Host a holiday raffle where any member who makes a purchase in the shop between Dec. 1 and Dec. 23 has his or her name entered in the drawing for a number of prizes, which include golf equipment and apparel.
• Run a “12 Days of Christmas” sale where each day features a different special or discount on various types of merchandise. After an item is discounted, leave it on sale until Christmas. Customers will have to come back more than once to see what the next day will bring.
• Use the holiday season to host a member cocktail party in the pro shop. Members will celebrate and conversate while surrounded by retail they may consider buying.
• Display a special Christmas table featuring reasonably priced items for younger golfers—babies, kids, and teens. Feature special golf accessories, and equipment.
• Display a special holiday tree complete with ornaments that suggest gifts for women, men and children. And leave prepackaged gifts displayed under tree for purchase.
• Advertise extended holiday hours and offer gift wrapping with special golf paper.
• Pre-wrap items such as golf balls and bags to save time for consumers, especially during the last days of the holiday rush.
• Promote a gift card program. Because the gift card is the most convenient and active form of gift giving - it’s user specific and a “one size fits all” gift that is truly convenient for both the consumer and the retailer.
No matter what holiday promotion you choose, remember that events must be well publicized to generate traffic to increase sales and profitability.
Happy Holidays!
Listed below are some holiday promotions that some course owners and managers have implemented to make the season bright for their members and customers and to stay profitable for their retail operations. You may want to give it some thought for next year...
• Send a letter of thanks on holiday stationery to all members thanking them for their support throughout the year. Invite them to the pro shop for a special holiday discount.
• Offer a “Secret Santa Sale” where each member can draw from a hanging stocking stuffed with varying discount cards for a percentage off retail.
• Host a holiday raffle where any member who makes a purchase in the shop between Dec. 1 and Dec. 23 has his or her name entered in the drawing for a number of prizes, which include golf equipment and apparel.
• Run a “12 Days of Christmas” sale where each day features a different special or discount on various types of merchandise. After an item is discounted, leave it on sale until Christmas. Customers will have to come back more than once to see what the next day will bring.
• Use the holiday season to host a member cocktail party in the pro shop. Members will celebrate and conversate while surrounded by retail they may consider buying.
• Display a special Christmas table featuring reasonably priced items for younger golfers—babies, kids, and teens. Feature special golf accessories, and equipment.
• Display a special holiday tree complete with ornaments that suggest gifts for women, men and children. And leave prepackaged gifts displayed under tree for purchase.
• Advertise extended holiday hours and offer gift wrapping with special golf paper.
• Pre-wrap items such as golf balls and bags to save time for consumers, especially during the last days of the holiday rush.
• Promote a gift card program. Because the gift card is the most convenient and active form of gift giving - it’s user specific and a “one size fits all” gift that is truly convenient for both the consumer and the retailer.
No matter what holiday promotion you choose, remember that events must be well publicized to generate traffic to increase sales and profitability.
Happy Holidays!
posted by Angi @ 10:11 AM
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