Promote Your Club Through Cross Marketing

Want to expand your cross-marketing opportunities? Want to find new customers?

Consider promoting your club’s products and services through new avenues. Consider some smart cross-marketing.

The possibilities are endless and the concept is quite simple. Find the products and services that compliment your golf course and work with the companies that provide them to promote their offerings while you promote theirs simultaneously.

You can easily research what areas are beneficial to target. In doing so, start thinking about the opportunities and possibilities when you know even a few facts about what golfers are up to on and off the course.

Did you know that: ??

50 % use a professional financial advisor

66 % invest in mutual funds

15 % own property on or in the same neighborhood as your course

33 % drive a Ford

9 % plan to buy a Lexus as their next automobile

50 % use a department store credit card

61 % drink bottled water regularly while golfing

23 % own a satellite TV

64 % drink domestic beer while

38 % drink imported beer

*Percentages are based on data from the National Golf Foundation (NGF).

It is never too early or too late for some smart cross-marketing. So next time you are out shopping nearby, talk to the local storeowner about ways in which you can build up eachother’s customer base or maybe leave some coupons at the nearest financial advisor’s office... and offer to reciprocate.

For more facts, visit the NGF website.