Cypress Helps Course Managers Target Customers
I mentioned a couple weeks ago that the most recent 2007 National Golf Foundation (NGF) Industry Report had been released. This report is distributed quarterly and is a respected analysis on helping grow golf business through research and consumer data surveys. The NGF looks at golfer characteristics, attitudes, perceptions and most importantly - spending behaviors.
So it got me thinking that while this 11-page report does a good job profiling the latest trends and insights of the golfing community, the benefit of data tailored to your golf course and to your customers - anything from how long they have been a member to how often they have dinner with the family at the clubhouse, is invaluable.
This is the core of how you as a course owner or manager survive – knowing and promoting your customers spending behaviors.
If you own or manage a golf course, shouldn’t you be taking every possible measure? Wouldn’t you like to know where your customers are coming from and how far they live from your course, how often they play your course, what their favorite brand of balls are, what is their preferred day and time of the week to play or even what their birthday is to send them a discount card to the pro shop? Knowing all this information is the best way to keep customers loyal and to keep spending behaviors high.
This can be done with a dynamic network and an unmatched ability to draw information into a database created for you.
This is something that Cypress Golf Solutions can do for you.
Every golfer that books a tee time from any Cypress source is put into your customer database. You own your customer database and can export and segment the data at anytime by whatever it is you want to know about your customers. Cypress can even help you create a targeted email to directly target these customers.
Send an email to tell them their favorite Ping driver is on sale this week in the pro shop, or that because their anniversary is coming up, you would like to give the happy couple a sleeve of Titleist balls with their names on it.
It comes down to understanding your customers. And understanding your customers means growing more rounds from existing customers and creating new golfers.
Remember, that is what running a golf course is all about.
So it got me thinking that while this 11-page report does a good job profiling the latest trends and insights of the golfing community, the benefit of data tailored to your golf course and to your customers - anything from how long they have been a member to how often they have dinner with the family at the clubhouse, is invaluable.
This is the core of how you as a course owner or manager survive – knowing and promoting your customers spending behaviors.
If you own or manage a golf course, shouldn’t you be taking every possible measure? Wouldn’t you like to know where your customers are coming from and how far they live from your course, how often they play your course, what their favorite brand of balls are, what is their preferred day and time of the week to play or even what their birthday is to send them a discount card to the pro shop? Knowing all this information is the best way to keep customers loyal and to keep spending behaviors high.
This can be done with a dynamic network and an unmatched ability to draw information into a database created for you.
This is something that Cypress Golf Solutions can do for you.
Every golfer that books a tee time from any Cypress source is put into your customer database. You own your customer database and can export and segment the data at anytime by whatever it is you want to know about your customers. Cypress can even help you create a targeted email to directly target these customers.
Send an email to tell them their favorite Ping driver is on sale this week in the pro shop, or that because their anniversary is coming up, you would like to give the happy couple a sleeve of Titleist balls with their names on it.
It comes down to understanding your customers. And understanding your customers means growing more rounds from existing customers and creating new golfers.
Remember, that is what running a golf course is all about.
posted by Angi @ 8:29 AM
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