Striving For Neutrality

“The secret to making any golf facility more welcoming can be conveyed in one word: impartiality.”

In the latest issue of Golf Business magazine, Editor-in-Chief Ronnie Musselwhite interviews Karen Furtado, president of the Executive Women’s Golf Association (EWGA).

This brief Up Close & Personal does a quality job at showing that woman golfers who visit a golf course should be treated as golfers, rather than just woman. Furtado, according to Musselwhite, discusses that a fundamental shift in the way many golf course facilities operate is needed, but not easy.

“It really just comes down to striving for neutrality.”

For example, Furtado advises owners to have two sets of tees rated for women, ensuring tee boxes are maintained, cleaning restrooms regularly, placing extra trash cans and ball washers near the forward teeing areas, and adding mirrors and dressing rooms inside the clubhouse.

“If operators think beyond delivering the ‘hard product’ and set the experience by establishing the culture of the course, they’ll get more business,” Furtado says.

Click here to learn more about EWGA