Cypress Golf Solutions

Cypress Golf Solutions provides a broad range of solutions to Course Owners & Operators, Marketing Partners & Affiliates, Golfers and Advertisers.

Monday, December 08, 2008

Golf In Trouble?

MSNBC Contributor David Sweet says the housing market’s collapse is hampering development of new golf courses. Further, as the economy worsens, the golf industry is in trouble. Sweet recently contributed an interested article talking about golf in a declining industry. While rounds, equipment sales, and TV ratings are suffering alike.

Sweet writes, behold the golf course. Graced with rolling fairways, pristine greens, ancient oaks and other natural fanfare, it presents a striking picture.

But as beautiful as a golf course may be, its looks belie the trouble besetting the industry that created it.

According to the National Golf Foundation (NGF), the number of new courses expected to open in the United States in 2008 is the smallest in 20 years. More courses are scheduled to close this year (nearly 100) than the 80 expected to open, though the closures have fallen since almost 150 were shut down two years ago. The golf construction boom of the 1990s – when about 2,500 new courses (mostly daily fee ones) were added to the 13,000 or so already extant in the U.S. – is not only over; it’s stuck in reverse.

The problems of the broad economy are bedeviling golf course construction. The housing market’s collapse has hampered development, since a number of golf projects these days are tied into on-site housing. Getting financing to build a new course is tougher than it has been in decades. Projects that were started this year have seen the bulldozers turned off until better times appear.

Consider Rick Jacobson, a golf course architect in Libertyville, Ill. For nearly two decades, the founder of Jacobson Golf Course Design designed and renovated courses in Chicago suburbs, such as Bloomingdale and Winnetka, as well as nationally. But in the last few years, Jacobson – who has worked with Jack Nicklaus on a number of projects – has focused on a new market: China.

Last month, Jacobson agreed to design a 27-hole course in Hong Kong. It’s his third venture in China, following the 36-hole Lion’s Lake Resort course near Guangzhou and Chaozhou, an 18-hole resort course.

”In the foreseeable future we won't see growth like the 1990s in the U.S. again,” said Jacobson, who also agreed to design a course in the Italian province of Calabria this year. “Some of the projects were ill-conceived. Some courses were just a temporary fad until they could flip it to a developer."

When it comes to those sports whose purpose is to attract public participation, it’s hard to match golf for the scope and expanse of what needs to be created. Bowling? Buy a couple of acres of land and construct 10 lanes with a bar nearby. Tennis? Two hard courts take up as much space as a suburban backyard; upkeep is minimal.

But building a golf course in the United States is a process that takes years. Finding 200 acres of suitable land near a reasonable population center is just the start. Attracting money and securing permits is another time-consuming venture.

Jacobson shakes his head at some of the public hearings he’s endured in the U.S.

"One landowner said he didn't want a golf course because golfers are known to smoke cigars. He didn't want cigar smoke in his house,” Jacobson recalled. “One said with drivers, the decibel of hitting the ball exceeded the sound range allowable.”

Of course, China is no utopia. Jacobson had to redesign an entire hole in one of his ventures because it encompassed a rock land form that was significant to a village. At the same time, the market there is exploding. Hundreds of courses have been built in China in the last quarter-century with at least 20 more expected to open in the next few years.

Originally, golf exploded in the United States. In the 1880s, there were a handful of golfers in the country; by the first term of the Eisenhower Administration, the number had reached five million. Today, close to 30 million people play the game founded in Scotland.

But in 2008, golf is in decline by many measures. Rounds are down, as is the sale of equipment. On the pro tour, television ratings fell once Tiger Woods left the scene with a damaged knee after the U.S. Open at San Diego’s Torrey Pines.

Though municipal courses are taking the brunt of the downturn (except perhaps Torrey Pines, which enjoyed $8 million in renovations before the Open), private courses are not immune to the pain. Take the case of Ravisloe Country Club in Homewood, Ill. After 107 years as a well-respected course, the 6,300-yard Donald Ross original was reported to have been put up for sale this fall with a price tag of $4.95 million. It is said only a few dozen members are left.

All in all, the golf course business was once as breathtaking as the ocean holes at Pebble Beach. These days, unfortunately, it’s looking more like Rodney Dangerfield’s wardrobe in “Caddyshack.”

To contact David Sweet, email dafsweet@aol.com

Friday, December 05, 2008

Industry Happenings

Here are some more upcoming events to consider attending for some good old fashioned industry networking...

Dec. 8-10
– Texas Turfgrass Association Annual Conference and Trade Show, Fort Worth (Texas) Convention Center, Texas Turfgrass Association, http://www.texasturf.com

Dec. 8-10 – 2008 Virginia Turfgrass Short Course, Virginia Tech University’s Graduate Life Center, Blacksburg, Contact Virginia Turfgrass Council, 757-464-1004, http://www.virginiaturf.org

Dec. 8-11 – Ohio Turfgrass Conference & Show, Greater Columbus (Ohio) Convention Center, Ohio Turfgrass Foundation, 888-683-3445, http://www.ohioturfgrass.org

Dec. 9 – 3rd Annual Ohio Golf Summit, Columbus Convention Center, contact Ohio Turfgrass Foundation, 888-683-3445, http://www.ohioturfgrass.org

Dec. 9 – GCSAA Webcast: Herbicide Resistant Poa Annua – Real or Imaginary with J. Scott McElroy, Ph.D., GCSAA Education, 800-472-7878, Registration open now

Dec. 11 – GCSAA Webcast: Managing Nutrient Budgets in the Face of Rising Prices with Jason Dettman-Kruse, Ph.D., GCSAA Education, 800-472-7878, Registration open now

Dec.16 – GCSAA Webcast: Bringing More Golf to Your Community with Dwayne Dillinger, CGCS, GCSAA Education 800-472-7878, Registration open now

Dec. 16-17 – Heartland Green Industry Expo, Overland Park (Kan.) Convention Center., Heart of America GCSA, http://www.hagcsa.org/commonground.htm

Jan. 4-6 – Western Nursery and Landscape Association Trade Show, Overland Park, Kan., Western Nursery and Landscape Association, http://www.wnla.org

Jan. 5-9 – 2009 Desert Turfgrass School, University of Arizona Karsten Turfgrass Facility, Tucson, University of Arizona Maricopa County Cooperative Extension, http://turf.arizona.edu

Jan. 6-9 – Eastern Pennsylvania Turf Conference and Trade Show, Valley Forge Convention Center, King of Prussia, Pennsylvania Turfgrass Council, http://www.paturf.org

Jan. 7-9 – Empire State Green Industry Show, Rochester, N.Y., New York State Turfgrass Association, http://www.nysta.org

Jan. 7-9 – Florida Pest & Lawn Care Expo, Rosen Plaza Hotel, Orlando, contact Florida Pest Management Association, http://www.flpma.org

Jan. 7-9 – Minnesota Green Expo, Minneapolis Convention Center, Minnesota Nursery and Landscape Association, http://www.mnla.biz

Jan. 11-13 – Tennessee Turfgrass Association Annual Conference and Trade Show Program, Franklin (Tenn.) Marriott Cool Springs, http://www.ttaonline.org

Jan. 12-14 – Indiana Green Expo, Indiana Convention Center, Indianapolis, Indiana Nursery and Landscape Association, http://www.inla1.org

Jan. 12-15 – Virginia Turfgrass and Landscape Conference and Show, Fredericksburg Expo and Conference Center, Virginia Turfgrass Council, http://www.virginiaturf.org

Jan. 12-15 – ProGreen Expo, Colorado Convention Center, Denver, ProGreen Expo, http://www.progreenexpo.com

Jan. 13-14 – Arkansas/Oklahoma Turfgrass Short Course, University of Arkansas Division of Agriculture Cooperative Extension Service, Little Rock, http://turf.uark.edu

Jan. 13-14 – Mid-States Horticultural Expo, Kentucky Expo Center, Louisville, http://www.mshe.org

Jan. 13-17 – 20th Annual Sports Turf Managers Association Conference & Exhibition, San Jose McEnery Convention Center, San Jose , Calif., http://www.stma.org

Jan. 14 – Virginia Turfgrass Council Annual Meeting, Fredericksburg Expo and Conference Center, http://www.virginiaturf.org

Jan. 14-16 – Mid-America Horticultural Trade Show, McCormick Place West, Chicago, http://www.midam.org

Jan. 15 – GCSAA Webcast: Going Green for Groundwater GCSAA Education, 800-472-7878, Registration open now

Jan. 15-16 – Advanced Turfgrass Short Course, University of Arkansas Division of Agriculture Cooperative Extension Service, Little Rock, http://turf.uark.edu

Jan. 19-23 – Cornell University Short Course, Cornell University campus, Ithaca, N.Y., contact Maxine Welcome, mailto:mw45@cornell.edu, 607-255-5439

Jan. 20-22 – Iowa Turfgrass Conference and Trade Show, Polk County Convention Complex, Des Moines, http://www.iowaturfgrass.org

Jan. 21-22 – Arkansas Turfgrass Association Conference, Hot Springs (Ark.) Convention Center, http://turf.uark.edu

Jan. 21-23 – WinterGreen 2009, Athens, Ga., Georgia Green Industry Association, http://www.ggia.org

Feb. 2-4 – Logicon Europe 2009, Hotel Bloom, Brussels, Belgium, contact http://www.logiconeurope.com

Feb. 2-7 – GCSAA Education Conference and Golf Industry Show, Morial Convention Center, New Orleans, Contact http://www.golfindustryshow.com

Thursday, October 30, 2008

Send Your Customers Birthday Wishes

A great time for giving is just around the corner. Holidays are a prime time for giving and to reinforce customer loyalty. But celebrations are not limited to Thanksgiving and New Years. They are happening all year long. Every one of your customer has a birthday and they are the perfect time to celebrate your customers… and to drum up sales and generate revenue at your course.

Too many courses don’t take the time to send a birthday salutation to some of their best customers. Remembering and knowing a customer’s birthday can be especially important. And more important to the customer if you are offering something tangible But, just simply doing something like sending an e-mail as a birthday acknowledgement is more than just a smart move in good marketing. Birthday greetings will get customers thinking about coming in for their free or discounted perks, and all will almost always bring someone with them. Use your product as gifts. A birthday is a personal gift-giving, gift-receiving holiday, and e-mail can be the best medium for these targeted messages.

Of course, a great perk of e-mail marketing is its ability to cost-effectively deliver information to targeted customers and prospects. If you haven’t already, consider Cypress Golf Solutions as the most effective way to collect, store and utilize your customer’s e-mail addresses. Meanwhile, here are some other ideas to make your customers’ birthdays a branding, loyalty and revenue-generating event.

Inquire.
Quite simply, make finding out the birthday of your customers and their family member a priority. And remember, it’s easy and should of course be voluntary. To do this, tell customers what is in it for them. Offer something to entice them during their special month and/or day (a discount on a tee time or a free tee time, a percentage off pro shop items or a free sleeve of balls, a complimentary or 2 for 1 birthday cocktail in the clubhouse). Your customers will more than likely be happy to tell you when their special day is.

Remind.
Not only do you offer them great perks in celebration of their big day, you remind them. Send your customers an e-mail a few weeks before the customer’s birthday.

E-mail Wishes
On or around the big day, send a second e-mail acknowledging the occasion. Create an e-mail messages that offer a greeting such as “Happy Birthday from everyone here at [course name]” in addition to any other nice sentiments. Re-offer and remind them of what great gifts and/or perks they’ve earned in celebration of their big day gift-appropriate items (a golfing package including shirt, balls and higher-end merchandise) or a free round of golf. You will generate customer loyalty and appreciation. Additionally, golfers are generally not going to play by themselves. They will bring friends and most likely will have food and drinks to celebrate the special occasion.

Be Professional
Use a professional e-mail marketing tool. Although customers should be treated friendly, do not send your greetings from your personal e-mail account. While your e-mails need not be elaborate, they do need to be engaging (like any other marketing message). Birthdays can easily influence the power of marketing and increase your return on investment from one of your most valuable assets—your existing customers.

Don’t forget that while some your customers may not want to share their age, they will always be happy to accept a celebration at their favorite course. Remember, a few birthday wishes can go a long way.

Tuesday, October 28, 2008

GCSAA Education Open - Register Now!

Registration is open for the 2009 Golf Course Superintendents Association of America (GCSAA) Education Conference from Feb. 2-7 in New Orleans. The GCSAA Education Conference, held in conjunction with the Golf Industry Show (Feb. 5-7), is the largest educational conference in the turfgrass management industry. A total of 123 seminars and 60 additional hours of educational sessions are offered, covering all ranges of golf course management, including agronomics, communication and business management.

GCSAA members can register online for the conference, or by calling 1-800-472-7878.

Non-member registration opens Oct. 30. Hotel and travel arrangements can be made through Golf Industry Travel, either online or by calling 800-442-7220. Registration is also open for the 2009 GCSAA National Championship and Golf Classic presented in partnership with The Toro Co., Feb. 1-3, in Gulf Shores, Alasaka, online at GCSAA Eduational Conference Website, or by calling 1-800-472-7878.

Media and non-member registration for the GCSAA Education Conference and Golf Industry Show opens Oct. 30.

"The GCSAA Education Conference and the Golf Industry Show is recognized for its high quality," GCSAA Chief Executive Officer Mark Woodward, CGCS said. "It is a must attend event in the golf industry because of the diversity of attendees and exhibitors. In addition, the education and networking opportunities are unmatched. In these challenging economic times, one cannot afford not to attend."

One of the highlights of the GCSAA Education Conference is the Opening Session Feb. 5. GCSAA's highest honor, the Old Tom Morris Award, will be presented at this session. The winner of the award will also headline the event as the featured speaker. Other GCSAA top awards that will be presented at this session are the Leo Feser Award, Excellence in Government Relations Award, GCSAA/Golf Digest Environmental Leaders in Golf Awards, President's Award for Environmental Stewardship, and the Col. John Morley Award, formerly the Distinguished Service Award.

GCSAA and its partnering associations of the Golf Industry Show are teaming up with New Orleans Habitat for Humanity to host a series of work days (Feb. 3-4) before the trade show opens to help build homes in some of New Orleans' most devastated areas. To support this first-ever volunteer project, register to participate in the event online at www.gcsaa.org/conference (or use registration form A-2 in the conference and show brochure) or support New Orleans Habitat's efforts through a donation on the registration form. Participation requires a $25 registration fee. The Golf Industry Show will provide transportation from the New Orleans Morial Convention Center, lunch at the work sites, water, sunscreen and a t-shirt. The deadline for registration is Jan. 2.

Registger now!